Buying jewellery is an auspicious act on its own – but if you have a day especially dedicated to celebrating it, that’s a two-for-one deal! India is a land of many festivals, and all of them are deep-rooted in culture and religion. Akshaya Tritiya is one such festival which is touted as a holy day for Jains and Hindus to buy gold jewellery. This year, the festival falls on May 7, 2019. The word ‘Akshaya’ means “that which never diminishes” and ‘Tritiya’ (from the Sanskrit, meaning ‘three’) denotes its position in the lunar calendar. Astrology describes ‘Akshaya Tritiya’ as a ‘grand day of generous giving’.

Here are some top reasons to buy jewellery during Akshay Tritiya:


Akshaya Tritiya, which in some parts of India is known as Akha Teej, falls on the third lunar day (tithi) of the bright half of the month of Vaishakha. Astronomically, this is a day when the sun and moon and both at their brightest simultaneously, which happens just once every year. As per Hindu beliefs, Akshaya Tritiya is one of the most auspicious days in the lunar calendar to start something new or even to make big investments. It is believed that the planetary positions on this day are so favourable that you are sure to reap success in your endeavours. Even your investments are bound to usher in abundance in your life and nothing gives more attractive returns than gold and silver jewellery.


People use this day to bestow jewellery to their loved and dear ones. Gift your partner a beautiful gemstone from one of our Akshaya Tritiya special collections as a lasting reminder of your love. We often say, ‘akshaya patra’, and jewellery as a true gift will be a perennial source of happy feelings every time it’s looked upon.


You don’t buy jewellery every day. Akshaya Tritiya, Gudi Padwa, Dhanteras and wedding seasons are some of the crucial days in any jeweller’s calendar. To make the most of this opportunity, jewellers stock up the best designs in their stores. So while they are eyeing to make record sales, from a buyer’s point of view, this is the best time for you to buy gold and silver jewellery if you seek variety. Take a look at this true splendour of royalty in the form of this charming gold set. Or go buy yourself or your loved ones this amazing pair of dazzling jhumkis this Akshay Tritiya and stock up your jewellery box with unique and splendid gold and diamond jewellery like never before.


Bharti Jewellers has come up with a special Akshay Tritiya offer for you! We are currently offering up to 50% off on making charges if gold and diamond jewellery. It is now time to own the exciting jewellery you love with our Akshay Tritiya offer.

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